Thursday, 12 June 2008

The 1st evening...

Over the last 10 years Swarovski has become a huge patron to the London fashion scene so it only seems fit that they would provide an exquisite performance of show-stopping collections, couture catwalk jewels from the most cutting-edge designers not just from the UK but from around the world. 

The evening was spectacular!! AMAZING!! The high profile line up included designers such as:
  • Erickson Beamon
  • Alexandra Byrne
  • Hussein Chalayan
  • Ana de Costa
  • Naomi Filmer
  • Christopher Kane
  • Shaun Leane
  • Julien MacDonald
  • Jonny Rocket
  • Pippa Small, and so many more!!!
I arrived to a carpet of Swarovski crystals which lead the way to 4 rooms, 2 of which housed an absolutely stunning collection of commissioned designs from around the world, the designers were asked to create their ultimate vision for catwalk jewellery and they created oh so much more! Just take a look at these...



Once I got the crystals out of my eyes, I had a short amount of time to compose myself on a Swarovski sofa before the main event started. I opted for a more chilled approach so we both sat and while someone scurried around to find her a drink the show began. 

Super sexy, super successful, amazingly stunning were the words flowing out of my mouth, I was talking to the Queen of Crystals herself, Nadja Swarovski. Once I stopped staring and Nadja was done commenting on my nails the interview began, Nadja has steered Swarovski into one of Austria's most famous export, along with Mozart, The Alps and The Sound of Music and I wanted to know why and how this came about. Nadja spoke recalled as a child so used to play with the beads her father brought home and she's always had a vision of where she wants to take the sparkling company and its bee a really fun task it getting it to where they are now. 

Swarovski has can be thanked for helping to launch undiscovered talent like Viktor & Rolf and Christopher Kane, so I wanted to know how Swarovski goes about choosing the talent to support; "It's about passion, their creativeness and business acumen. But most importantly they have to love the product (Swarovski) otherwise it would never look god in their creation."

The interview closed with a quote from her great great grandfather I don't think i'll ever be able to forget, "Diamonds are for royalty, we'll take the rest". 

Nadja Swarovski's was a vision of loveliness, so polished and perfect in every way possible, from her immaculate clothing to her flawless complexion, she could quite easily have been cut from crystal herself, she is royalty. Check out the full interview when its loaded up, she deserves that much!!


So after Nadja searched me for my Swarovski she was whisked of so the catwalk presentation could begin. And what a presentation it was, there are no words on the word that could describe the one-of-a-kind creations that emerged on the catwalk, just checkout these pics...




7 comments:

milliecat said...

Are these brilliant shows being televised?

Sky Arts said...

they're not unfortunately, it would be a joyous occasion if they were ;o)

debbiec said...

This is amazing, I wish I had been there. The photos are stunning, it's such a shame the event didn't have more general media coverage. What a quote from the great lady herself, pure class!!

Anni said...

I'm so jealous! I love Swarovski, wish I too could have been there.

ml21 said...

are there any links to maybe private websites by the designers and their designs?

Sky Arts said...

http://www.swarovskisparkles.com/runwayrocks/

Vivien said...

Swarovski always delivers!!! the intricate detail in their jewellery design is absolutely fab! and the pictures demonstrates it perfectly! good one Swarovski and daniel!!